Growth Marketing Specialist

We're looking for a Growth Marketing Specialist to join our team! We're a startup focused on revolutionizing the video production industry by providing innovative tools that streamline workflows, empower collaboration, and take creativity to new heights.

WHAT ARE WE LOOKING FOR? A passionate, data-minded professional who drives user acquisition, engagement, and retention. You'll be responsible for running A/B tests, setting up and getting the most out of HubSpot, analyzing in-depth metrics, developing landing pages, and optimizing campaigns across Meta (Facebook, Instagram) and LinkedIn.

KEY FUNCTIONS
* A/B testing and ad optimization
* Design, run, and analyze A/B tests for ads, emails, and landing pages.
* Optimize ad campaigns across Meta (Facebook, Instagram) and LinkedIn to maximize ROI.
* HubSpot Management
* Set up and manage HubSpot for marketing automation, lead generation, and CRM.
* Create and optimize email marketing campaigns with HubSpot.
* Analytics and Reporting
* Use Google Analytics, Looker Studio, and HubSpot to track, analyze, and report key performance metrics.
* Translate data into valuable insights and continuous improvement recommendations.
* Landing Page Development
* Develop and optimize landing pages with WordPress to increase conversion rate.
* Apply SEO best practices to attract high-quality organic traffic.
* Campaign Management
* Plan, execute, and optimize digital marketing campaigns (Facebook, Instagram, LinkedIn).
* Monitor and adjust campaigns based on data to maximize impact.
REQUIRED SKILLS AND EXPERIENCE
* Digital Marketing
* Demonstrable experience in A/B testing and ad optimization on Meta (Facebook, Instagram) and LinkedIn.
* Solid knowledge of HubSpot for automation and CRM.
* Good understanding of SEO and how to apply it to landing pages.
* Analytics and Reporting
* Proficiency in Google Analytics and Looker Studio for performance tracking and analysis.
* Ability to convert data into concrete strategies and actions.
* Technical skills
* WordPress skills to develop and optimize landing pages.
* Basic knowledge of HTML/CSS and Google Tag Manager (plus).
* Other skills
* Fluency in English (written and spoken).
* Strong organizational and project management skills.
* Creative and results-oriented mindset.
* Ability to adapt to a dynamic startup environment.

REQUIREMENTS
* Bachelor's degree in Marketing, Business, or related field.
* Minimum 3 years of experience in growth marketing, digital marketing, or a similar position.
* Proven experience managing and optimizing digital marketing campaigns.

If you meet the requirements and want to be part of a company that is innovating the way videos are created, we invite you to apply!